Some businesses are missing out on a deluge of warm leads, because they are absent from niche social media sites. Someone might tell you, “OMG! You have to join this social media site! We get all our leads from it!” Okay, that’s great. But that doesn’t mean that your business needs to be there. buy likes on facebook What kind of business do they have? If they are a boutique silk scarf seller, and found a social media site for silk scarf aficionados, then they’ve obviously find the right social media site. But if you’re a SaaS business, chances are you won’t gain as many warm leads from silk scarf social media sites.