For Media Companies and Brands
What happens to your food recommendations after you've aired, printed or published them on your blog? Make your content available when and where people need it by publishing it on Foodspotting!
How do I get started?
The easiest way to get your brand on Foodspotting: Start sharing recommendations and building a following using the Foodspotting website and apps!
Whether you represent a media company, a tourism board, a CPG brand or a celebrity chef, you can enable your fans to find the dishes you recommend wherever they go by simply sharing them on Foodspotting! All you have to do is:
- Post recommendations to Foodspotting using the website or apps.
- Attract followers by promoting your feed via social media and traditional media channels you have access to.
- Your recommendations will appear in users’ following feeds and nearby results.
- By creating great content, you’ll have the opportunity to be featured on the Foodspotting site, app and social media channels!
Treating Foodspotting as another social media channel like Twitter, Foursquare or Instagram is the easiest way to start a Foodspotting presence.
How can I customize my Foodspotting page?
You can upgrade to a branded channel to add your own banner and colors and be featured in our suggested user list. Email us (team@foodspotting.com) to learn more!
How do guides work?
You can also make your content available via mobile and engage fans in deeper ways by publishing location-based guides.
A guide is essentially a checklist of foods or drinks, but is much more fun and useful. People can:
- Access guides from the Foodspotting website and mobile apps
- Follow their favorite guides
- See and be alerted when items in the guide are nearby
- Take photos of guide items
- Complete guides by taking pictures of all of the items
- Earn badges and rewards for completing guides
- Following are some ideas for how guides can be used, and we can work with you to understand your needs and brainstorm new ways to engage fans via guides.
Who's on Foodspotting?
Travel Channel - Food & Wine - Wolfgang Puck - Mario Batali - Gourmet Live - James Beard Foundation - 7x7 Magazine - Thrillist - Grub Street - New York Magazine - Bravo - Pittsburgh Post-Gazette - Tasting Table - Zagat - SFGate - Bon Appetit - Metromix - Good Food Awards - OpenTable
Where do I start?
Ideas for Media
- Give food content a life beyond its initial air or publication date by creating a branded collection of location-aware guides featuring your content.
- Encourage fans to complete guides & submit their own photos of your content.
- Collect nominations and let people vote.
Ideas for Brands
- Post interesting products from your brand family on Foodspotting, perhaps interesting products from around the world.
- Create a collectors’ guide to your products & reward fans who can spot them all.
- Host a hashtag-based contest or drawing.
Ideas for Tourism Boards
- Showcase local dishes by spotting them or by creating guides.
- Give away a food tour (See More)
Ideas for Events
- Create a checklist of things to spot or make it the official event guide.
- Host a photo contest, food crawl or scavenger hunt.
Ideas for Restaurants
- Post your own dishes and specials on Foodspotting.
- Suggest specific combinations of dishes or pairings (Date Night Guide) through a guide.
- Create a “collectors’ guide” featuring a series of items and offer a reward to loyal customers who complete it.
Do you offer other marketing or advertising opportunities?
We don’t believe in slapping ads onto pages, but would love to work with you to create Foodspotting-powered campaigns that are fun, engaging and memorable! We can work with your team to understand the message you want to get across and to develop a campaign that will communicate it in an effective way and target your messaging based on desired actions (for example, spot a certain food for a chance to win).
