Alexa Andrzejewski
Cofounder, CEO

Alexa first came up with the idea for Foodspotting because she couldn’t find good Okonomiyaki in San Francisco. Before launching Foodspotting in 2010, Alexa was a User Experience Designer for Adaptive Path where she helped clients ranging from startups to established companies reimagine products from the ground up. Alexa looks forward to following in the footsteps of colleagues who’ve started their own UX-driven ventures. Alexa seeks to advance experience-minded thinking through speaking, writing and teaching, and recent appearances include WebVisions, Big Omaha, SXSW, the Web 2.0 Expo in San Francisco and New York, UX Week and LIFT in South Korea. Alexa’s first food-related venture was making and selling miniature food for American Girl dolls when she was 8.

Ted Grubb
Cofounder, CTO

Ted believed in Foodspotting from the start. While sketching ideas over Mission Pie, he envisioned the day when Foodspotting could be the picture menu for any restaurant or neighborhood and decided to invest his technical skills into making this experience real. Ted has been working as a designer & developer since the late 1990s. Before Foodspotting he helped start multiple companies including Get Satisfaction, where he built its friendly face and high quality user experience from the ground up.

Soraya Darabi
Cofounder, Advisor

Soraya Darabi loves food, travel, photography and emerging technology, so naturally she was one of the earliest foodspotting devotees, before becoming an advisor to the company and now a co-founder. She previously worked for Epicurious.com and drop.io, but most notably The New York Times where she successfully launched the social-media presences of The Times and created digital partnerships for them with platforms including Facebook, YouTube and Twitter. In 2010 she shared a spot on The Daily Beast’s “Women Who Rule the Web” list alongside Alexa. Her favorite food is ice cream, and especially the delicious bi-rite salted caramel soft serve in San Francisco that her cofounders introduced to her upon a trip to the bay.