When we launched Foodspotting in January 2010, Ted and I looked forward to the day it could be a picture menu for every restaurant. One million sightings and two million downloads later, we've learned a lot about what a smart, personal, social menu could look like. We took everything we learned and, today, after many late nights for Team Foodspotting, we're proud to unveil Foodspotting 3 for iPhone and Android, as well as the debut of our Blackberry app soon this week! (Our Windows Phone app was built with these ideas in mind from the start.)
Beyond giving the app a complete visual makeover, we're introducing a Pandora-like interface for discovering and rating dishes around you. You can now:
- Bookmark dishes you want to try ("Want it")
- Hide dishes you don’t want ("Hide it")
- Recommend dishes you love with one tap ("Loved it" — the new Nom)
- Keep tabs on dishes you've tried but didn't necessarily love ("Tried it")
- Find out what friends recommend wherever you go with the Filter Wheel & Activity Feed
- See partners’ badge of approval on dishes they recommend, including our newest partners: Travel + Leisure, visitPA and champion eater Takeru Kobayashi.
WHAT OUR TEAM LOVES ABOUT THE NEW DESIGN
- It's like Pandora for food: We've been happily tailoring Foodspotting to our tastes by bookmarking dishes we Want and Hiding dishes we don't want. Our resident vegetarians have been hiding coworkers' offal sightings, and I've been wanting every truffle dish in sight.
- It's like a personalized picture menu: Our team has been sharing dish recommendations without saying a word by simply "Loving" things on Foodspotting. Now when I walk into a restaurant, I can see what my coworkers and friends loved there, whether it was yesterday or years ago. I can also see what I already tried so I never have to order the same Bubble Tea twice, unless I want to, of course!
- It's like food radar: We've been navigating foods near and far using the new filter wheel and map, and we've enjoyed stumbling upon dishes we Wanted weeks ago, dishes we Spotted years ago and new dishes that have popped up in our neighborhood in the past few days, like this Truffle Mushroom Soup @ Marlowe.
THE NEW FOODSPOTTING LOGO
You might notice another big change for Foodspotting: Our new logo! (The one on the right.) Contrary to what our old logo implied, Foodspotting is not just for people who take pictures of their food. In fact, over 90% of our otherwise active users have never taken a food photo. To better capture what Foodspotting means for a broader audience—discovering amazing dishes wherever you go—we decided it was time to move away from using “I Photograph Food” as our primary identity. After much thought and many explorations, we finally fell in love with this simple mark that incorporates everything we want to communicate:
- It's an eye... for seeing great things around you.
- It's a dish... because dishes make us different!
- It's a cookie with a bite taken out... yum.
- It's a lens... for revealing delicious foods you wouldn't have known about otherwise.
- We've also heard people say it's a smiling mouth, a distant cousin of Pac Man and a cat's head tilted to one side… all perfectly acceptable interpretations to me!
For our beloved food photo takers who power Foodspotting, "I Photograph Food" is not going away! We've refreshed our line of t-shirts and schwag so you can still wear it proudly.
CELEBRATE WITH US!
We’ve been celebrating Foodspotting’s second birthday all January and are excited about how far the app has come. We hope you'll celebrate with us by downloading the new app and finding something amazing to eat near you!