You plan for months, register for permits, team up with a great co-host, rally together Austin's best food trucks, get the word out, and pray for a sun-filled day. Still, even with all that preparation, you don't really know what will happen until it does.
Yesterday, the whole team woke up before anyone else in Austin to set the stage for the Foodspotting SXSW Street Food Fest, presented by BlackBerry aka one of the most anticipated food events at this year's interactive festival. There we met up with our co-hosts, BlackBerry, who brought along tons of goodies, like their soon-to-be released PlayBook, and BlackBerry phones for the winners of our Secret Menu Scavenger Hunt.
Gates opened at 11am and from that moment on, the incoming stream of people didn't stem until the event ended at 4pm. Put it this way – we were hoping for 1,000 attendees. By the end of the day, we counted nearly 4,000 people.
We still have a video and more photos to come, but we just want to say THANK YOU to everyone who stopped by to eat and say hello to us and our partner BlackBerry, who we also cannot thank enough for working with us to produce an unforgettable food fest!
Photo taken from far, far away so you can't see the weight we gained this week.